Hippie Turtle Herbal Co is a Sheffield-born health and wellbeing brand, centred on delivering natural supplements and wellness products that are eco-friendly, as well as effective.

Our ethos is to nourish all aspects of wellness; Mind, Body & Soul, with products that don’t cost the earth, or damage it either!

In 2022 Hippie Turtle Herbal Co was awarded "Start-Up Business of the Year" at the Sheffield Business Awards. Alongside this Hippie Turtle was awarded "Health & Wellness Start-Up of the Year" at the UK Enterprise Awards 2023.

These awards are a testament to the premium quality products and personal service we pride ourselves on. Our award winning business is independently operated by a small team committed to providing quality products, whilst maintaining the health of the planet.

From Muscle Rubs to tasty Nootropic & Vitamin Gummies, Hippie Turtle certainly has something for every lifestyle. All our products are tried and tested by professional athletes from a whole range of different disciplines, from extreme action sports such as BMX and skateboarding to mindful practices such as Yoga. 

There is so much more that can be achieved when we feel our best, which is why Hippie Turtle aims to encompass many different aspects of wellness in their product formulations, each one designed to enhance your everyday experience.

Hippie Turtle Herbal Co® was born out of necessity when Ash - the company’s director and founder - received a diagnosis of ankylosing spondylitis, a form of rheumatoid arthritis affecting the SI joint, spine, and other joints.

“I went from riding BMX all the time, hiking, and being super active, to having trouble just walking around the house and performing very simple movements. I quickly decided that a lifelong dependency on immune-suppressing drugs wasn’t the path I wanted to take. So I began a long road to recovery, determined to learn as much about natural pain relief options as possible.

Natural supplements played a huge part in my recovery process and I began to experiment with different ways of using it, such as making organic muscle rubs. Not only did the resulting products help me physically, but the learning process itself offered great mental stimulation too, helping to distract me from the pain.

After a short while, it became clear that these products were gathering a lot of interest and could help so many other people. The name came later, after watching my tortoise Sheldon strut around the house. .”